My Expedition Rocks Brand Development

Re-concept the branding for an expanding expedition company. Creating a language and identity that conveyed the unique nature of the organisation, before creating assets promoting the brand identity.

The Brief

  • Explore the brand ethos, characteristics and ambitions.
  • Design a brand logo in accordance with the wish for a 'badge' style mechanism, communicating the nature of the offering.
  • Produce brand guidelines, informing both internal and external stakeholders.
  • Expand the brand concept and identity onto physical materials, including business cards, uniform, print adverts and leaflets.

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