Re-concept the branding for an expanding expedition company. Creating a language and identity that conveyed the unique nature of the organisation, before creating assets promoting the brand identity.
The Brief
Explore the brand ethos, characteristics and ambitions.
Design a brand logo in accordance with the wish for a 'badge' style mechanism, communicating the nature of the offering.
Produce brand guidelines, informing both internal and external stakeholders.
Expand the brand concept and identity onto physical materials, including business cards, uniform, print adverts and leaflets.
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