The first step in any project is to understand your story. What makes you who you are, why do you offer the products you sell? We want to explore your aspirations and understand your needs as an organisation, in order to prepare your brand framework, the basis for all further projects.
Taking all the information we learn about your brand, organisational desires & aspirations, we prepare a brief outlining our recommendations for your brand strategy, it’s direction and the desired outcomes. Once agreed, this brief will form a measurable and accountable record for consistency and clarity during the branding project and beyond.
In this formative phase, we produce a model of how we see your brand currently and how we understand you see it. This is a collaborative phase to ensure that the final outcome is reflective of your vision for your organisation. Completing the Brand Modelling phase allows us to produce the ultimate tool for your brand, the brand guidelines.
We will produce the definitive guide for communicating your brand both internally and externally. Brand guidelines are an all-encompassing resource that will be used by everyone in the organisation, from managers to front-line staff as well as external contractors, to ensure consistency in communication no matter whether the method is verbal, digital or print
This is where the magic happens! We produce the collateral required to communicate your brand. Everything from the user experience of your online presence to the printed material your customers see can be brought in line with your new brand standards. We can draw on our network of passionate creatives to provide a wide range of services including illustration, video production, website development, photography and much more.
It’s not enough to release a brand and then sit-back. We will continue to monitor and report on your brand communications, based on our initial brief, and grow the brand with you as required. The greatest brands are those that listen to their customers, and are willing to react to new opportunities as they arrive. NOMAD are here to support your brand presence however we can.